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Siftsy for PR and Communications teams

Siftsy for PR and Communications teams

Understand the conversations shaping your reputation

Analyze comments around launches, coverage, creator posts, and ongoing issues to understand audience sentiment and what deserves attention.

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Trusted by PR and communications teams at leading brands and agencies

Trusted by PR and communications teams at leading brands and agencies

Trusted by PR and communications teams at leading brands and agencies

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Stylized white envelope icon tilted at an angle, representing a message or notification.

With Siftsy, you can…

With Siftsy, you can…

With Siftsy, you can…

Put reputation signals in context

Put reputation signals in context

Put reputation signals in context

Understand whether concerns in the comments are about your brand, the message, or the broader issue.

Focus on what needs attention

Focus on what needs attention

Focus on what needs attention

See which concerns recur, how much of the discussion they represent, and where people need clarity.

Advise leadership and clients with confidence

Advise leadership and clients with confidence

Advise leadership and clients with confidence

Ground your recommendations in clear findings and the audience comments behind them.

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"Siftsy helps our team get closer to the actual consumer response. While broader social listening is helpful for understanding volume and engagement, comments provide a more direct line into how audiences are reacting in their own words."

"Siftsy helps our team get closer to the actual consumer response. While broader social listening is helpful for understanding volume and engagement, comments provide a more direct line into how audiences are reacting in their own words."

Minna Khan

Minna Khan

Social Analyst

Social Analyst

Built for your workflows

Assess the conversation around your brand

Get a clear picture of sentiment, themes, and concerns around a launch, announcement, or reputational issue.

Investigate potential reputation risks

Explore a complaint, question, or claim to understand its share of the analyzed conversation and the comments behind it.

Reassess an ongoing issue

Refresh the comments on posts to see whether criticism is continuing or new concerns are appearing.

What changes with a tool like Siftsy?

What changes with a tool like Siftsy?

What changes with a tool like Siftsy?

Before

“The reactions to the announcement were mostly negative.”

Have to go through all the comments manually to find any themes.

Have to go through all the comments manually to find any themes.

Not possible to accurately measure audience consensus.

Not possible to accurately measure audience consensus.

Screenshot comments and manually build your tables or graphs.

Screenshot comments and manually build your tables or graphs.

After

“46% of analyzed comments criticized the policy change. The main concern was affordability, while 21% asked who would be affected. Confusion centered on eligibility and timing.”

See sentiment scoring with percentage breakdowns.

Automatically surface recurring conversation themes.

Automatically surface recurring conversation themes.

Measure audience consensus (agreeing, debating, or fighting).

Measure audience consensus (agreeing, debating, or fighting).

Export your insights for decks and stakeholder reporting.

Export your insights for decks and stakeholder reporting.

Don't take our word for it

Sentiment across earned posts continues to be a key leadership ask. Siftsy is quick, easy and powerful to use - analyzing thousands of comments in minutes and summarizing sentiment without the need to manually scroll.
Jenna Teng
Manager, Social Intelligence
Siftsy has been super helpful for analyzing commentary — whether for influencer content or overall brand health.
Leo Hunt
Social Intelligence Manager
Siftsy helps our team get closer to the actual consumer response. While broader social listening is helpful for understanding volume and engagement, comments provide a more direct line into how audiences are reacting in their own words.
Minna Khan
Social Analyst
Siftsy filled a major gap in our tool stack. For years comment analysis has been a manual process but now using Siftsy’s AI capabilities we can analyze content in a fraction of the time, allowing us to give our clients results as quickly as possible.
Cameron Blasi
Creator Strategy & Insights
Siftsy has given us a powerful view into the qualitative data that engagements should provide, taking data from just a number, and turning into meaning and sentiment.
Beckii Flint
Co-Founder
Often, views and likes get lumped together as performance metrics, but comments show real reactions from real people. Siftsy quantifies that impact, helping us understand how target consumers are responding to the influencer content we create.
Austin Null
Social Strategy Director
Siftsy is building a specialist capability around comments and tapping into the shift from in-feed to in-comments. Impressive analytics and UI — and pricing that’s accessible for both small and large teams.
Danny Gardner
Social Intelligence Lead

Sentiment across earned posts continues to be a key leadership ask. Siftsy is quick, easy and powerful to use - analyzing thousands of comments in minutes and summarizing sentiment without the need to manually scroll.
Jenna Teng
Manager, Social Intelligence
Siftsy has been super helpful for analyzing commentary — whether for influencer content or overall brand health.
Leo Hunt
Social Intelligence Manager
Siftsy helps our team get closer to the actual consumer response. While broader social listening is helpful for understanding volume and engagement, comments provide a more direct line into how audiences are reacting in their own words.
Minna Khan
Social Analyst
Siftsy filled a major gap in our tool stack. For years comment analysis has been a manual process but now using Siftsy’s AI capabilities we can analyze content in a fraction of the time, allowing us to give our clients results as quickly as possible.
Cameron Blasi
Creator Strategy & Insights
Siftsy has given us a powerful view into the qualitative data that engagements should provide, taking data from just a number, and turning into meaning and sentiment.
Beckii Flint
Co-Founder
Often, views and likes get lumped together as performance metrics, but comments show real reactions from real people. Siftsy quantifies that impact, helping us understand how target consumers are responding to the influencer content we create.
Austin Null
Social Strategy Director
Siftsy is building a specialist capability around comments and tapping into the shift from in-feed to in-comments. Impressive analytics and UI — and pricing that’s accessible for both small and large teams.
Danny Gardner
Social Intelligence Lead

Sentiment across earned posts continues to be a key leadership ask. Siftsy is quick, easy and powerful to use - analyzing thousands of comments in minutes and summarizing sentiment without the need to manually scroll.
Jenna Teng
Manager, Social Intelligence
Siftsy has been super helpful for analyzing commentary — whether for influencer content or overall brand health.
Leo Hunt
Social Intelligence Manager
Siftsy helps our team get closer to the actual consumer response. While broader social listening is helpful for understanding volume and engagement, comments provide a more direct line into how audiences are reacting in their own words.
Minna Khan
Social Analyst
Siftsy filled a major gap in our tool stack. For years comment analysis has been a manual process but now using Siftsy’s AI capabilities we can analyze content in a fraction of the time, allowing us to give our clients results as quickly as possible.
Cameron Blasi
Creator Strategy & Insights
Siftsy has given us a powerful view into the qualitative data that engagements should provide, taking data from just a number, and turning into meaning and sentiment.
Beckii Flint
Co-Founder
Often, views and likes get lumped together as performance metrics, but comments show real reactions from real people. Siftsy quantifies that impact, helping us understand how target consumers are responding to the influencer content we create.
Austin Null
Social Strategy Director
Siftsy is building a specialist capability around comments and tapping into the shift from in-feed to in-comments. Impressive analytics and UI — and pricing that’s accessible for both small and large teams.
Danny Gardner
Social Intelligence Lead

Turn comments into decision-ready insights

Turn comments
into decision-ready insights

Turn comments into
decision-ready insights

Book a demo